We are a research and insights agency that specializes in helping clients make sense of the online space in which their business operates. The insights we generate are enhanced by our expertise as researchers with a firm grounding in both the healthcare industry and digital health. This experience means that whilst we specialize in online, all our initiatives are underpinned by a deep appreciation of the whole business context and ensures that online insight is capable of delivering offline application.
Our research and insight is always tailored to the specific business requirements of the client we are working with. Our work delivers valuable insight across all key business areas and ensures that our clients can make informed decisions with confidence.
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We’ve developed some fantastic services spanning insight, optimization and strategy. Our services are designed to enable clients to build a deeper understanding of their how their market operates the online and social media spheres and what clients can do to have a positive effect on their business.
Explorative research to deliver a comprehensive understanding of your market As the online and offline spheres become ever more entwined a business must ensure that thorough attention is paid to all the areas where its market is active. It is therefore vitally important to understand how your market operates across all forms of online media as well as what happens in the ‘real’ world; doing so ensures your business is best placed to make decisions that reflect the full reality of the market in which it operates rather than just a portion of it.
Rather than prioritize exploration of one area of the market over another, our approach is to view your market as a whole and to uncover important points of interest, key opportunities for differentiation and sources of competitive advantage. By viewing the approaching your market in its entirety we ensure that you maximize your understanding and your business can prosper.
Explorative research to deliver a complete patient understanding Patients are people too. It’s often too easy to forget this but it remains an important fact. It’s important because how patients relate to their condition is as varied as the types of people who have the condition. This context is what underpins our interpretation of what gets said and how it is said when exploring the patient experience.
We seek to build a rounded picture of patients so we can understand all the factors shaping how they experience their condition. Pursuit of this rounded picture and the fact that health information has established itself as one of the most frequently sought topics on the internet guides our exploration of how patients behave online – the information they search for, the questions they ask, the support they seek. When combined with understanding of the offline space we’re able to provide the complete patient picture.
More than SEO the basis for an optimized online presence Creating an online presence is the starting point but it is crucial that you reach the right people and engage your audience in a way that is aligned with your objectives whilst remaining relevant to theirs.
Our insights will help you craft communications that are optimized for your audience; they will enable the right people to find your content; and we will give you the tools to build a relevant presence within your market.
DIGITAL & SOCIAL STRATEGY
Supporting an informed digital & social media presence The complexities and dynamism of the online sphere demands an informed and coherent strategy for any business with any ambition for success with their digital or social presence.
We enable you to understand the digital and social spaces in which your business operates; we help you navigate digital and social media; and we empower you to develop a strategy that will add value to your customers, consumers and business alike. Our insight is the foundation on which our clients integrate digital and social media into their businesses.
DIGITAL & SOCIAL IMPLEMENTATION
Insightful research to differentiate your digital & social media strategy You have the strategy now you need to implement it but the dynamism of the online sphere brings to mind shifting sands rather than bricks and mortar. This may give rise to uncertainty but your strategy, when developed with sound insight, will be the foundation of relevance when there is seemingly so much change in your market.
We take your strategy as the starting point and evaluate your market with a critical eye; understanding your broad based objectives whilst searching for unique opportunities and areas of advantage for your business. This approach ensures differentiation whilst keeping the outputs aligned with your strategic direction.
Insight to support development of compelling digital communications The dividing line between online and offline has become blurred as the preponderance of mobile technology has given an online voice to an increasing number of daily experiences. Communicating online is therefore a challenge that all businesses must embrace yet perceived complexities are hindering many good intentions.
We have expertise in understanding how offline experiences manifest themselves online and in researching how the online audience responds to and engages with information. This expertise enables us to guide our clients in developing digital communications that resonate with your market so that important information may be communicated in a compelling manner